Digital Reach – how to find and attract new prospects
Reaching out to new prospects is a key part of growing your business online.
You can have an amazing digital presence and an unrivalled business offering, but without working hard to find and engage increased visitor numbers, you can’t hope to significantly increase your sales.
With so many diverse and varied digital marketing channels, the key is to rapidly work out the most cost effective online strategy to achieve your business objectives.
Progress Digital work with you to understand your needs, listen to your ideas, and work with you to create an optimised strategy. We help you develop the most effective marketing reach to your market sector.
We use our expertise, experience, rapid testing techniques and in-house developed technology (like Content-Hawk) to rapidly find and exploit your company’s digital marketing potential.
We don’t guess, we use advanced analytics and data mining tools to build, execute and monitor a strategy that can grow your digital market share, fast.
If you build it ‘they’ will come?
Unfortunately that’s not true…
…if ALL you do is build it, then ‘they’ probably won’t EVER come.
Want to discuss how you can reach your new prospects?
Call us on 0161 408 5108
Content marketing, focusing on the creation and distribution of relevant, valuable information, has become an essential part of any digital marketing strategy, including PPC, SEO, social marketing etc.
It is proven to lead to significant increase in visitors, their engagement to prospects, and then conversion to customers.
Organic search (via SEO)
Search engine optimization is a long term organic strategy. It’s often considered the cheapest CPA in all the digital marketing methods, it provides conversion through the website but can be much slower to get going in comparison to Social Marketing and Paid advertising.
There are numerous paid networks to exploit, but today it is just as common to focus paid advertising through social media channels like Facebook, Twitter and LinkedIn.
All digital adverts provide a fast route to acquiring market reach and prospects for new business. Sophisticated systems allow niche targeting and granular analysis.
Paid search (via SEM)
Often referred to with acronyms like pay per click (PPC) or cost per impression/thousand (CPM), paid search campaigns fundamentally place adverts on search based 3rd party sites and their affiliate sites, via mechanisms like Google AdWords and Bing Adcenter.
Social media marketing
Facebook, Twitter, Instagram, Google+, Pintrest, LinkedIn and many more social channels can support SEO or stand-alone marketing efforts.
You can drive new visitors to your website or direct to your sales team.
Social media can be time consuming, but can create visitor growth, quickly.
Online public relations
Getting your company’s name and brand ‘out there’ into the vast digital landscape can drive direct visitor traffic to your online assets. Press releases, news affiliation and blog outreach can act as significant stand-alone methods to promote visitor flow to your digital assets or even direct contact to your sales force.
Viral marketing & link baiting
Viral marketing and link baiting employ the art of getting natural promotion to your digital assets (website, social media pages, videos etc). The art is to create something inspiring, release it into the wild and then leave the public to promote your online presence for you.
Other digital marketing
Of course this isn’t an exhaustive list of digital marketing techniques. We can also help with campaigns related to;
Affiliate marketing, viral marketing, email marketing, video marketing, influencer outreach, positive & negative feedback management and much much more.